Executive Leadership Track

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Join us for the second-annual
Executive Leadership Track at bbcon 2017.

This invitation-only executive track is aimed at providing C-level social good leaders with an exceptional conference experience. The track has been condensed to one-day on Wednesday, October 18, beginning with a welcome lunch at 11:45 a.m., followed by a series of thought-leadership sessions led by true subject matter experts within their disciplines. Balancing the business portion of the track will be a reception during which attendees can network with executives from Blackbaud as well as industry peers. Please see below for a full agenda.

Location Details


Tuesday, October 17–Thursday, October 19
Baltimore Convention Center
1 W Pratt St
Baltimore, MD 21201

Executive Leadership Track

Wednesday, October 18
Hilton Baltimore, The Key Ballroom
401 W Pratt St
Baltimore, MD 21201

Networking Reception

Wednesday, October 18
5:30p.m.–8:00 p.m. (Dinner included)
Renaissance Baltimore Harborplace Hotel, Watertable Ballroom
(Seven-minute walk from Hilton Baltimore)
202 E Pratt St
Baltimore, MD 21202


Wednesday, October 18
8:00–10:00 a.m. Open Time: Breakfast, Expo Hall, Morning Sessions, Team Meetings, bbcon Exploration
10:00–11:30 a.m. General Session: Keynote Address with Kevin McDearis and Mary Beth Westmoreland
11:30–11:45 a.m. Break
11:45 a.m.–12:45 p.m. Executive Leadership Track Welcome Luncheon with Executive Address by Mike Gianoni
1:00–2:00 p.m. Session #1: Forrester Research Technology Session | Jennifer Wise, Senior Analyst, Forrester Research
2:00–3:00 p.m. Session #2: Interactive Session: Roundtable Discussion
3:00–4:00 p.m. Session #3: Trends in U.S. Philanthropy: Assessing the Current Fundraising Landscape | Chuck Longfield
4:00–5:00 p.m. Session #4: Keynote Address | Leslie Crutchfield, Executive Director, Georgetown University Global Social Enterprise Initiative
5:00–5:30 p.m. Break
5:30–7:45 p.m. Executive Leadership Track Networking Reception and Dinner (small-scale)
8:00–10:00 p.m. bbcon Celebration Bash (large-scale)

Session Details

Session #1 | Technology Session by Jennifer Wise

Technology and Audience Engagement: How to stay relevant in the Digital Age
Organizations have navigated dizzying waves of change for years — from learning new tools, adapting to new technologies, and adjusting to new expectations from their audiences. And it isn’t over — today messaging apps, bots, and intelligent agents (IAs) like Amazon Alexa are rapidly gained traction among people, who are falling in love with their ability to subdue the digital cacophony they face. As a result, all organizations, including non-profits, will need to overhaul their engagement strategies to remain relevant and meet and heightened audience expectations. This session explains:

  • The new face of audience engagement today: How has the digital engagement ecosystem changed?
  • The rise of audience expectations: How have emerging technologies shifted expectations for interactions with organizations?
  • The task for non-profits: How can organizations re-focus their engagement strategy and re-invent their business to remain relevant?
Session #3 | Data Session with Chuck Longfield

Trends in U.S. Philanthropy: Assessing the Current Landscape
Philanthropy is growing…slowly—with a 1.7% increase in 2016 according to Giving USA. But does this statistic tell the whole story? Many organizations face fundraising challenges, so what’s happening at the donor level? Who is giving, which nonprofits are benefiting, and more importantly, what fundraising practices are working? For the past 40 years, Chuck Longfield has been studying fundraising and tracking philanthropy. Scheduled for release in September this year, Chuck will publish a ground-breaking study on U.S. philanthropic trends, assessing donor behavior at the household level. In this session, Chuck will share his most recent findings on donor behavior, sector performance, and the fundraising practices that yield the best results.

Session #4 | Keynote Address by Leslie Crutchfield

How to Change the World: What Drives Successful Nonprofits and the Movements Behind Them
What separates high-impact nonprofits from the rest? The answer is not what you think. Forces for Good coauthor Leslie Crutchfield spent four years studying a dozen of the most accomplished nonprofits founded in recent US history, unearthing their secrets to success. Find out what she learned in this interactive session designed for nonprofit executives who seek to maximize results and drive systemic social change by applying “the six practices of high-impact nonprofits” revealed in Forces for Good. Ms. Crutchfield will also share insights from her forthcoming book, How Changes Happen: Why Some Social Movements Succeed While Others Don’t (Wiley 2018). To not only survive but thrive in the 21st century, nonprofits leaders must seek to create real impact build movements, not just organizations. They mobilize action across all sectors — private, public, nonprofit and the grassroots — to affect change. This requires a different kind of leadership — systems leadership — that’s different than the traditional, top-down organizational approaches of the past. In this session, executives will come away with new ideas for how to grow their organizations’ impact and advance their causes, while also shoring up greater financial support and sustainability in the process.

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