Steve MacLaughlin

Steve MacLaughlin

VP, Product Management, Blackbaud | Senior Advisor, Blackbaud Institute, Blackbaud
- Nonprofit Organizations -

Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits. MacLaughlin serves on the Nonprofit Technology Network (NTEN) board and is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), and many more.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

SUPER SESSION: Connect, Empower, Engage Your Supporters with Intelligence for Good
Connecting with your supporters starts with knowing who they are – why they support your mission, their ability to donate or to fundraise, what stories resonate and much more! Our expert presenters will take you on a journey to help you surface meaningful connections with your supporters through artificial intelligence and analytics. We’ll explore which supporters are most likely to donate or fundraise for your organization and how analytics strengthens engagement with your fundraisers through data driven storytelling.