Shana Masterson

Shana Masterson

Principal Consultant, Blackbaud
- Nonprofit Organizations -

Shana Masterson has been a fundraiser since 2001. In 2014, she joined Blackbaud as a strategic consultant. Her unique skill set as both a peer-to-peer fundraiser and a technologist allows her to focus on maximizing peer to peer campaign revenue in relatable and innovative ways. Prior to joining Blackbaud, Shana led the American Diabetes Association’s online P2P fundraising and communication strategy. She also smashed P2P fundraising goals during her time with the National Brain Tumor Society, the American Cancer Society, and the Muscular Dystrophy Association. An inspiring and passionate leader, Shana has twice been a keynote speaker at the P2P Professional Forum Conference, and presents frequently at other regional and national nonprofit events. Shana is co-author of the annual P2P Fundraising Study, is a frequent blogger, and has created numerous white papers on the art and science of P2P fundraising. Shana is based in Rhode Island where she lives with her husband and two sons.

SUPER SESSION: Connect, Empower, Engage Your Supporters with Intelligence for Good
Connecting with your supporters starts with knowing who they are – why they support your mission, their ability to donate or to fundraise, what stories resonate and much more! Our expert presenters will take you on a journey to help your surface meaningful connections with your supporters through artificial intelligence and analytics. We’ll explore which supporters are most likely to donate or fundraise for your organization and how analytics strengthens engagement with your fundraisers through data driven storytelling.