Chief Campaign Development Officer, Ad Council
Michelle Hillman is Chief Campaign Development Officer of the Ad Council, the national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today. Michelle brings together leading creative agencies, corporate partners, media and technology platforms, as well as nonprofit and government clients for the Ad Council and its over 30 public service campaigns.
Under her leadership, the Ad Council implemented groundbreaking and iconic campaigns like Smokey Bear’s “Only You Can Prevent Wildfires,” the longest running social good campaign in U.S. history, “Friends Don’t Let Friends Drive Drunk” and Buzzed Driving Prevention work, and “You Don’t Have to Be Perfect to Be A Perfect Parent” foster care adoption efforts. Her campaigns have gone on to win numerous accolades, including a Daytime Emmy and Effie Award. She also led the organization’s Creative Review Committees, made up of nearly 30 of the advertising industry’s top agency leaders. The Committees meet regularly to review, refine and raise the bar on the Ad Council’s 40 annual social good campaigns. With over 25 years’ experience, Michelle has proven ability in enacting change around pressing social issues like Opioid Abuse, Gun Safety, Refugee Support and Girls in STEM.
She is a graduate of the University of Maryland, College Park and has a Bachelor of Science in Marketing.
Michelle currently resides in Washington, DC with her family, and is the proud owner of a shelter pet.