Principal Consultant, Blackbaud
Lawrence has worked in the nonprofit sector for 37+ years, with the first 13 years focusing on development and marketing positions in the not-for-profit sector, primarily in higher education. Since 1993, Lawrence has worked in the field of data and predictive analytics, co-founding Econometrics and later creating Core Data Services providing analytics services and related consulting on behalf of organizations in the United States and Canada. Blackbaud purchased Core Data in 2001, creating Blackbaud Analytics (now Blackbaud Target Analytics). Lawrence is a frequent presenter at nonprofit conferences across the United States and Canada, covering a range of subjects that include annual giving, major and planned giving, relationship management and predictive analytics.