Chief Marketing Officer, Blackbaud
Bringing more than two decades of leadership experience spanning the private, public and social sectors, Catherine LaCour is Blackbaud’s Chief Marketing Officer, a member of the company’s executive leadership team and head of the Blackbaud Institute for Philanthropic Impact™. Catherine leads cross-organization strategy to deliver Blackbaud’s brand promise, increase adoption of its leading cloud solutions, drive an outstanding customer experience and forge strategic partnerships that lift the entire social good community. She oversees the company’s global center of excellence for marketing, which includes corporate marketing, lifecycle marketing, product marketing, marketing operations and more. Prior to joining Blackbaud in 2009, Catherine served as vice president of marketing and product management at Regent Education. She has a long track record of path-changing success, from advising and equipping nonprofits to build high-impact brands and grow their constituent base as a consultant to driving remarkable systems growth at the International Telecommunications Union, an arm of the United Nations in Africa.
With career experience on the front lines of social good innovation across the public, private and social sectors, Catherine brings deep passion for the role every person and organization can play in building a better world. She challenges herself and those around her to cultivate an ecosystem of good and strengthen the social economy, and speaks frequently in forums such as TEDx, the Social Innovation Summit and more.
In 2017, Catherine was named a Fellow by Liberty Fellowship, a South Carolina leadership initiative. Liberty Fellowship is part of The Aspen [Institute] Global Leadership Network, a worldwide community of leaders from business, government and nonprofit sectors who share a commitment to enlightened leadership and using their creativity, energy and resources to tackle the foremost societal challenges of our times.
Catherine is a board member for the Women’s Refugee Commission, a nonprofit advocating for laws, policies and programs to improve the lives and protect the rights of refugee women and children. She currently sits on the College of Charleston Graduate School’s Advisory Board. She holds a Bachelor of Science in Business Administration from the College of Charleston and an MBA from American Graduate School of International Management (Thunderbird).