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Big Idea sessions bring together executive leaders, technology gurus, and industry experts for unprecedented, high-level discussions on key topics and timely trends, led by some of the top minds in the sector. Enter your email here to watch the bbcon 2016 Big Idea live stream:

Big Idea Calendar

Session Speakers Description

Multi- to Omni-Channel Marketing: Aligning Your Organization for Success

Wednesday, 1:30 PM – 2:45 PM

With the rise of a donor-centric approach to philanthropy, your constituents expect more cohesive and intuitive interactions than ever before. These highly connected supporters are flocking to the organizations that can best engage them with an interactive, empowering experience. In this session, experts from across the nonprofit and for-profit sectors will share omni-channel marketing best practices that you can put in place to build a seamless supporter experience.

Harnessing Big Data to Fund Your Mission and Achieve It

Thursday, 1:30 PM – 2:45 PM

  • Andrew Means, Head, Uptake Foundation, and Co-Founder, The Impact Lab
  • Jann Schultz, Senior Director, Individual Giving and Communications, Project HOPE
  • Steve MacLaughlin, Director of Analytics, Blackbaud
The wealth of data available in the philanthropic sector has helped transform the potential of organizations not only to reach donors and channel funding, but also to identify the best strategies to achieve their missions. Join this session to learn from your expert peers on how to tap in to the power of big data and acquire internal support and resources needed to harness its potential.

npEXPERTS: The Rise of Donor-ism

Friday, 10:30 AM – 11:45 AM

  • David Hessekiel, President, Peer-to-Peer Professional Forum
  • Gail Perry, International Fundraising Consultant, Fired-Up Fundraising
  • Frank Barry, Director of New Growth Ventures, Blackbaud
Donor expectations and technology innovations are reshaping the philanthropic sector at a rapid pace. In this session, npEXPERTS across prominent areas of philanthropy will uncover the most noteworthy trends driving the sector forward. Learn how you can usher in a new era of donor-focused fundraising for your organization.